You know what I love? I love a good pop up shop. Do you know why? It’s because there’s something really desirable about anything that has a limitation attached to it. I guess it’s similar to the psychology behind bringing out a limited edition handbag – women will fight over it as there clearly won’t be enough to go round. As well as this, all the pop up shops/bars/whatevers that I have visited have always been decked out by some talented creative bods, adding an element of arty luxury to the experience.
So, take my general lusting over pop up shops, toss it into a blender with designer ethical shopping and one of the most influential charities to impact the world of fashion, and what do you get? One very happy Style Saint!
EJF (Environmental Justice Foundation) are currently holding a pop up shop on Earlham street at Seven Dials (near Covent Garden). Opened by supporter Lily Cole, it is the place to go for ethical shopping. I cannot urge you enough to pay a visit. Not only does it have the impressive feature of stocking a number of collections from London Fashion Week designers, it also sells EJF’s designer collaboration tees. There really are so many to choose from that I can guarantee you’ll find something you love!
EJF’s charitable work stretches beyond the fashion industry. One reason your participation is needed more than ever is that they need to replace their lifeboat in Sierra Leone. EJF’s investigations in West Africa have been the catalyst for the Spanish authorities seizing over £4 million of illegally caught fish stolen from Africa. It doesn’t take a genius to figure out that with the planet’s oceans hanging in the balance, illegal fishing on that scale will undoubtedly have a negative impact. They need to raise £50,000 as their lifeboat has broken. My small donation of £25 via a Katherine Hamnett ‘Save the Future’ vest seems like a worthwhile price to pay. Especially since I wore it down the street with serious attitude this morning and turned heads!
Please do get yourselves down there. Just in case you need even more encouragement to do some ethical shopping, here are my favourites from the collections. You have until the end of May. Be gone with you!
1 Annie Greenabelle
Ditsy Polka Bandeau Bodysuit
3 Katherine Hamnett
Oversided No More Fashion Victims